Factores que influyen en la intención de compartir material sexista en grupos de WhatsApp
Palabras clave:
Discurso social, Inequidad de género, Cosificación femenina, WhatsApp, Contenido sexista
Resumen
El discurso social puede legitimar la inequidad de género a través de la cosificación femenina, una forma de diseminación de este discurso está en las conversaciones de WhatsApp. Este estudio buscó identificar posibles factores que influyen en la intención de los adolescentes de compartir contenido sexista en grupos de WhatsApp. Se analizaron variables como: creencias sexistas, normalización de la cosificación, la normativa social percibida, la identidad social y el tipo de uso de WhatsApp. El estudio presentó un enfoque cuantitativo y un alcance correlacional. Se aplicó un cuestionario auto perceptivo a 385 estudiantes de colegio. Los resultados permitieron comprobar correlaciones entre las variables mencionadas y la intención de compartir contenido, así, se identificaron aspectos en los que se puede intervenir a futuro en campañas y procesos de conciencia social ante el mal uso de WhatsApp.
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International Journal of Research in Marketing, 21(3), pp. 241-263. https://doi.org/10.1016/j.ijresmar.2003.12.004
Díaz, G. S., Rivero, M., & Cruz del Castillo, C. (2020). "Actitudes hacia los roles de género y la aceptación hacia la sexualización de las mujeres". Emerging Trends in Education, 2(4), pp. 65. https://doi.org/10.19136/etie.a2n4.3730
Drakett, J., Rickett, B., Day, K., & Milnes, K. (2018). "Old jokes, new media – Online sexism and constructions of gender in Internet memes". Feminism & Psychology, 28(1), pp.109-127. https://doi.org/10.1177/0959353517727560
Festl, R. (2021). "Social media literacy & adolescent social online behavior in Germany". Journal of Children and Media, 15(2), pp. 249-271. https://doi.org/10.1080/17482798.2020.1770110
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Fredrickson, B. L., & Roberts, T.-A. (1997). "Objectification Theory: Toward Understanding Women’s Lived Experiences and Mental Health Risks". Psychology of Women Quarterly, 21(2), pp. 173-206. https://doi.org/10.1111/j.1471- 6402.1997.tb00108.x
Fritz, R., Carbonaro, E., & Catanzariti, L. (2021). Comunicación y culturas de consume (1.a ed.). Editorial Maipue. https://elibro.net/es/ereader/uazuay/174176
Fujita, M., Harrigan, P., & Soutar, G. N. (2018). Capturing and Co-Creating Student Experiences in Social Media: A Social Identity Theory Perspective. Journal of Marketing Theory and Practice, 26(1-2), 55-71. https://doi.org/10.1080/10696679.2017.1389245
Gervais, S. J., DiLillo, D., & McChargue, D. (2014). Understanding the link between men’s alcohol use and sexual violence perpetration: The mediating role of sexual objectification. Psychology of Violence, 4(2), 156-169. https://doi.org/10.1037/a0033840
Gervais, S. J., & Eagan, S. (2017). Sexual objectification: The common thread connecting myriad forms of sexual violence against women. American Journal of Orthopsychiatry, 87(3), 226-232. https://doi.org/10.1037/ort0000257
Glick, P., & Fiske, S. T. (1997). Hostile and benevolent sexism: Measuring ambivalent sexist attitudes toward women. Psychology of Women Quarterly, 21(1), 119-135.
Scopus. https://doi.org/10.1111/j.1471-6402.1997.tb00104.x
Glick, P., & Whitehead, J. (2010). Hostility Toward Men and the Perceived Stability of Male Dominance. Social Psychology, 41(3), 177-185. https://doi.org/10.1027/1864- 9335/a000025
González, A., & Torrado, E. (2019). Cosificación y mercantilización de las mujeres: Las tecnologías como instrumento de violencia. https://doi.org/10.24197/st.1.2019.1-8
Harsey, S. J., & Zurbriggen, E. L. (2020). Men and women’s self-objectification, objectification of women, and sexist beliefs. Self and Identity, 0(0), 1-8. https://doi.org/10.1080/15298868.2020.1784263
Hernández - Sampieri, R., Fernández, C., & Baptista, M. (2014). Metodología de la Investigación (Vol. 4). McGraw-Hill.
Herrero, P., Conde-Jiménez, J., & Reyes de Cózar, S. (2020). Teens’ Motivations to Spread Fake News on WhatsApp. Social Media + Society, 6(3), 2056305120942879. https://doi.org/10.1177/2056305120942879
Instituto Nacional de Estadística y Censos. (2017). Conozcamos Cuenca a través de sus cifras. Instituto Nacional de Estadística y Censos. https://www.ecuadorencifras.gob.ec/conozcamos-cuenca-a-traves-de-sus-cifras/
Izcara, S., & Andrade, K. (2020). Sociedades y fronteras: Xenofobias y xenofilias. Dykinson. https://elibro.net/es/ereader/uazuay/130600
Johnstonbaugh, M. (2021). Men Find Trophies Where Women Find Insults: Sharing Nude Images of Others as Collective Rituals of Sexual Pursuit and Rejection. Gender & Society, 35(5), 665-690. https://doi.org/10.1177/08912432211036907
Kanyemba, R., & Naidu, M. (2019). Nature and Perception of Sexist Humor at Great Zimbabwe University. The Oriental Anthropologist, 19(2), 173-189. https://doi.org/10.1177/0972558X19862403
Khan, M. L. (2017). Social media engagement: What motivates user participation and consumption on YouTube? Computers in Human Behavior, 66, 236-247. https://doi.org/10.1016/j.chb.2016.09.024
Koudenburg, N., Kannegieter, A., Postmes, T., & Kashima, Y. (2020). The subtle spreading of sexist norms. Group Processes & Intergroup Relations, 1368430220961838. https://doi.org/10.1177/1368430220961838
Lapinski, M. K., Zhuang, J., Koh, H., & Shi, J. (2017). Descriptive Norms and Involvement in Health and Environmental Behaviors. Communication Research, 44(3), 367-387. https://doi.org/10.1177/0093650215605153
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Publicado
2023-08-23
Cómo citar
González, C., & Landy Verdugo, D. N. (2023). Factores que influyen en la intención de compartir material sexista en grupos de WhatsApp. GIGAPP Estudios Working Papers, 10(256-266), 237-254. Recuperado a partir de https://www.gigapp.org/ewp/index.php/GIGAPP-EWP/article/view/321
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