The behavioral framework of public policies
Analysis of its development and instruments
Abstract
The behavioral framework of public policies is based on a critical argument regarding the maxims of rationality that describe human beings as an economic, utilitarian and maximizing entity, since, if this were the case, most of the governmental interventions aimed at social welfare would be implemented effectively and without major setbacks, however, reality calls this argument into question, since there are a series of cognitive biases and heuristics at the individual and group levels that condition the results desired by the public authority. In this sense, the behavioral framework, in addition to deepening the variables that condition the behavior of the agents, adds to the debate the need to analyze a series of tools that can be included by public policies when designing and implementing interventions that deal with public problems and seek to influence individual and collective behaviors.
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